Join our team

The Product Marketing Manager plays a key role in positioning AVIOBOOK’s products effectively in the market, ensuring clear and compelling messaging, and supporting sales efforts. This role also acts as a bridge between Product Management, Marketing, and Communications, ensuring alignment across teams while maintaining a strong connection with external stakeholders.

Additionally, this position will place a stronger emphasis on market research, consumer behavior analysis, and competitive intelligence, helping AVIOBOOK make informed strategic decisions.

Market Research & Competitive Intelligence:

• Lead qualitative and quantitative research efforts to gather insights on customer needs, industry trends, and competitor positioning.

• Organize and manage a Customer Advisory Board to gather structured feedback on products and roadmap direction

• Ensure that findings are accessible and effectively distributed to Product Managers for decision-making.

Go-to-Market Strategies & Sales Enablement:

• Develop and execute Go-to-Market (GTM) strategies for new products and features, ensuring alignment across Product, Sales, and Customer Success teams.

• Support Sales by creating sales enablement materials (pitch decks, playbooks, battle cards, training content) to help them effectively communicate the value proposition to customers.

• Ensure a proactive marketing approach, working with teams before product launches to build anticipation and market readiness.

Bridging Product, Marketing & Communications:

• Act as the link between Product Managers and external stakeholders, ensuring a coherent and consistent product narrative.

• Work closely with the Marketing and Communications teams to shape marketing plans and messaging, ensuring that AVIOBOOK’s products are positioned effectively in the market.

• Collaborate with Product Managers and UX teams to refine product positioning and ensure a seamless user experience.

Thought Leadership & External Representation:

• Represent AVIOBOOK at industry events, conferences, and customer meetings, strengthening brand presence and gathering insights from the field.

• Provide input on product positioning and work closely with leadership to refine strategy.

Required Skills:

• Strong analytical skills, with experience in market research and competitive analysis.

• Ability to translate market insights into actionable strategies for product development and marketing.

• Strong collaboration skills, with experience working across Product, Sales, Marketing, and Communications teams.

• Experience in sales enablement, including creating training materials and sales support assets.

The Head of Sales will play a crucial role in leading our sales and account management teams. You’ll be responsible for achieving ambitious revenue targets, developing sales strategies, and maximizing customer value in a fast-paced, IT B2B environment. As a key leader within the company, you’ll drive the commercial success of our innovative EFB solutions, working cross-functionally with departments such as product, operations, and marketing.

Key Responsibilities:

Lead & Grow:

• Manage and mentor the current sales team, with the vision to develop and lead account management efforts in the future.

• Foster a culture of collaboration, performance, and continuous improvement within the sales team.

Drive Sales:

• Set and exceed aggressive revenue targets, ensuring consistent business growth.

• Implement sales strategies that align with company objectives and customer needs.

• Proactively identify and acquire new customers while maintaining and expanding relationships with existing clients through upselling and cross-selling opportunities.

• Lead by example in sales execution, targeting new clients and markets.

Customer-Centric Focus:

• Build and maintain long-term relationships with key clients, ensuring high satisfaction and retention.

• Maximize customer value through upselling and account management strategies.

Strategic Vision:

• Develop and execute strategic sales plans and market opportunities, optimizing sales processes for efficiency and scalability.

• Identify new opportunities for growth in both existing and untapped markets.

• Work closely with the product and operations teams to align sales strategies with product development and customer expectations.

What You Bring:

• Proven track record in sales leadership, with experience managing sales teams and delivering results.

• Solid background in B2B sales, preferred in aviation software, SaaS, or related technology industries.

• Strong strategic mindset, with the ability to execute hands-on and drive results.

• Experience in account management, renewals, and upselling is highly valued.

• Ability to work collaboratively across departments and align sales with broader business objectives.

Why Join Us?

• International Exposure: Work with a globally distributed team in a fast-evolving and innovative industry.

• Shape the Future: Play a key role in developing the commercial strategy of a growing EFB provider.

• Innovation at Core: Be part of a company where your ideas can make a tangible impact.

• Growth Potential: Opportunity to build and lead a high-performance sales organization, and grow with the company.